
Online scams in Portugal will skyrocket in 2025: Learn how to protect yourself.
Complaints for online shopping fraud increased significantly in 2025, with the Fashion and Jewelry sector leading the complaints. Women between 35 and 44 years old are the main victims, especially in the Lisbon Metropolitan Area.
Complaints about online scams increase: More 3,886 complaints in 2025.
Between January 1st and May 28, 2025, the Complaints Portal registered 3,886 complaints related to online shopping fraud, representing a worrying increase compared to the previous year.
Fashion and Jewelry: Most targeted sector.
The sector of Purchases, Fashion, and Jewelry leads the complaints, with 26.76% of the total. Following are Hotels, Travel, and Tourism (17.42%), Internet, Sites, and Businesses (12.74%), Home Deliveries (9.83%), and Banking, Payments, and Investments (8.62%).
Profile of victims: Women between 35 and 44 years old
Women are the most affected, representing 58.13% of the complaints. The most affected age group is 35 to 44 years old, with 26.25% of the complaints, suggesting a greater exposure of this group to online traps, often disguised in advertising campaigns on social networks. (Source: https://www.poupancanominuto.com/artigos/poupanca/compras-online-conheca-estes-direitos-de-consumidor)
Lisbon leads in number of complaints.
The Lisbon Metropolitan Area concentrates 29.62% of the complaints, followed by Porto (18.84%) and Setúbal (10.50%).
How to protect yourself from online scams
- Check the authenticity of the website: Before making purchases, verify if the website is legitimate and has security certificates.
- Be suspicious of overly attractive offers: Prices well below the market can be a sign of fraud.
- Use secure payment methods: Avoid direct transfers; prefer credit cards or recognized platforms.
- Keep the software updated: Use updated antivirus and firewalls to protect your devices.
- Be aware of suspicious communications: Do not click on links from emails or messages from unknown senders.
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